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the purpose of making profits to provide business email list goods or services to the market, and implement independent management, self-financing, and independent accounting. .
Conceptually, three entities are involved: market, resource and organization. Among them, the market refers to the market demand, the resources refer to the resources owned by the enterprise, and the organization refers to the enterprise itself.
The main purpose of an enterprise is to balance market demands and internal resources in order to maximize benefits.
2. Business Model
A business model is an important tool for designing and understanding a company's business. The content is divided into: creating value, delivering value and acquiring value.
Creating value: The company utilizes existing resources to produce goods or services that meet market demand.
Delivering value: The company delivers goods or services to customers through customer relationship maintenance and key channels.
Capturing Value: A company earns a profit from the sale of goods or services.
If these three aspects are refined, it can be subdivided into the nine-square grid of commercial canvas. For the specific content, please refer to the following figure.
3. Strategic Management
Strategic management is a very important part of the daily operation of an enterprise, but before strategic management, the business of the enterprise comes first, that is, the business model of the enterprise. Based on the business model, it will give the company a clear positioning, and it is also the goal of what the company has to do and plan to achieve. This forms the mission, vision and values of the business.
Under the company's mission, vision and values, various strategies of the company are developed to achieve the company's short-term, medium-term and long-term goals.
Strategies are divided into layers, from top to bottom: corporate strategy, business strategy, product strategy and functional strategy.