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Such a penalty could be very costly. For instance, if a mailer delivers Latest Mailing Database a 100,000 piece mailing, and the Postal Service Latest Mailing Database determines that it is not Move Update compliant, the proposed penalty would be $7,000 for that noncompliant mailing.
While that figure may raise eyebrows, USPS does plan to Latest Mailing Database institute a 60 or 90 day grace period, in order to allow everyone an Latest Mailing Database opportunity to go back and address the issue. Step 3: Dedupe it! Picture this. You walk out to your mail box and discover you've received four solicitations from your favorite charity -- one addressed using your full name; one addressed using your initials; one addressed to your spouse; and one addressed to your entire family.
Why are they wasting my donation on multiple solicitations you Latest Mailing Database wonder? While receiving duplicate mailings annoys recipients, the problems it causes sending organizations are even more significant. Especially considering the average customer Latest Mailing Database contains 10 percent duplicate records. Maintaining that level of duplicate records costs companies money, reduces response rates and hurts marketing efficiency.