In recent days, it has been reported that Xiaodian will continue to upgrade the strategy of "direct sales and transfer agents". Compared with the cumbersome direct sales model of entrance fees, share fees, and incentive funds, the agency model that takes the asset-light route is undoubtedly more flexible, but it is also a rescue move for Xiaodian under long-term losses.
Before that, Xiaodian had been deeply involved in layoffs.
On the other hand, as the only corporate monster charging listed on the power bank, after making profits for two consecutive years, it will usher in a huge loss in 2021. The loss is also reflected in the stock market. Now Monster Charge’s share price has dropped from a maximum of $10 per share to $1.32 per share. The company’s share price has fallen by more than 90%, and the total market value is only about $320 million.
The rout of shared power banks continues.
1. 2022, starting with layoffs
Not long ago, Xiaodian Technology, the head company of shared charging treasures, faced severe personnel turmoil. According to Blue Whale TMT, this time Xiaodian is expected to lay off 2,000 people, affecting operations, KA, products and Buy email list other departments, accounting for about 2,000 of the company's total staff. nearly 40%.
The laid-off employees frequently accused Xiaodian on social networking sites because Xiaodian did not provide compensation.
In the face of the pressure of online public opinion, Xiaodian did not reply to the rumors of layoffs, but said recently that it will continue to upgrade the business strategy of "direct sales and transfer agency". Compared with the cumbersome direct sales model of entrance fees, share fees, and incentive funds, the agency model that takes the asset-light route is undoubtedly more flexible, but it is also a rescue move for Xiaodian under long-term losses.
It is not only small electricity that is in turmoil. As the "first share of shared charging treasure", Monster Charge released its first annual report since its listing, but the results were not optimistic: for the whole year of 2021, Monster Charge's revenue was 3.6 billion yuan, an increase of 27.6% over 2020. However, it was operating at a loss in the same period, with a net loss of 125 million yuan for the current period.