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Actionable advice. By sending people to useful blog posts, you will not only increase conversions, but you will also help build long-term customer relationships that can be leveraged for repeat business. Job Function Email List Or, you can retarget people who engage with a specific blog post with PPC ads promoting contextually relevant products. Job Function Email List TIP Install the Facebook Pixel, a small line of code on every page on your site.
To track and retarget people based on how they interact with your brand. Bottom line: Use retargeting PPC ads to promote relevant content to Job Function Email List someone who leaves the buying process. I hope you can use these PPC tips to take your content marketing efforts to the next level. Can you think of other ways to improve content marketing using PPC? Please let me know in the Job Function Email List comments. HANDPICKED RELATED CONTENT.
Understand How Content Affects Buyers: The Job Function Email List Key Thing about the Attribution ModelWant a free way to learn about the latest trends and tips around content marketing? Subscribe today for the CMI daily or weekly digest newsletter. Job Function Email List Cover image by Joseph Kalinowski / Content Marketing Institute Please note: All tools included in our blog posts are suggested by the authors, not the CMI editorial team. No single post can provide all the relevant tools in the space.