Whether you have a brick and mortar business or are email list purely an e-tailer, you probably know that there are customers well outside of your local range who could benefit from what you sell. What are the best ways to find the most likely new customers, both inside and outside your region? At the this just works digital event, reveal mobile's vp of marketing, dan dillon, walked us through 3 segments to target geographically versus location-based marketing. Retargeting your customers target your competitor's customers target where your target audience is goingthis session was featured at this just works, the digital anti-conference.
You can view the full session (and 14 other talks) by registering here with the code tjwag2020. 1. Retargeting your customers "This is a really key segment to think about because what you can do with this segment is retarget those who aren't in your crm. You email list can have email addresses, first and last names, or date of birth. But for people that you don't have information about in your database, you can still tell that they came to your store," says dan. “they may have come in the past, they may not come today. But targeting your existing customers is your safest bet for more engagement. If you don't have these people in your crm, how do you reach them in the first place?
"That's where geo-targeting really comes in. As people email list carry a phone in their pocket every day and walk in and out of stores, you can access custom audiences based on mobile advertising ids," says dan. . 5zdegemim image2020 08 26at 8:16 p.M. These are people who have shown up in your stores in the past and you can grow these audiences. Once you have these mobile advertising ids or "Maids" for short, it is easy to target and market to them by simply creating custom audiences inside social media and any platform. "With this custom audience, you can run highly targeted campaigns based on people you know who have visited your placements in the past," dan explains.