Now more than ever, in-person experiences with brands stick in our minds. They offer an increasingly rare touchscreen experience as the rest of the world moves behind a screen and a chance to interact face to face and share a fundamentally human connection. Pop-up shops and concept stores People buy differently today. The practice of “showrooming” or checking out a product in-store before buying it online is increasingly popular. Brands today need to buy email list make sure they cover both of these touchpoints. Keep in mind that if you have a pop-up store but no online shopping, there is a risk that your customers will find another online seller to buy your product or a similar one instead.
Try using pop-up stores to give your customers the tactile interaction they're looking for before committing to a purchase decision. Make the connection between your pop-up store and your online presence an easy transition so customers can follow the buy email list psychological connections they just made through touch. Researcher Zachary Estes explains how the positive effect of touch they discovered in their studies can be applied in a marketing context. It encourages marketers to design or package products in a shape similar to the common objects we hold in our hands, like a smartphone or wallet. Products with distinctive shapes (like the iconic Coca-Cola bottle) are also a powerful source of brand identity through the hands. He says more cluttered product displays seem to be better than sparse displays at maximizing the effect of touching a product, so you don't need a lot of space for your pop-up store to succeed.
Marketers should also encourage people to pick buy email list up, grab and handle their products to get the most out of that in-person experience. In 2015, menswear company Bonobos opened a "guideshop" in New York City. It's a new type of concept store just for looking, touching and trying things, then you can place an order and have the items shipped to you. These new forms of pop-up shops are emerging in response to the realization that even though customers prefer to shop online, that doesn't mean they don't want physical interaction with a product before making the decision to buy. purchase. experiential marketing Image credit: Yolanda Sun