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This isn’t really an issue for meta tags and product descriptions since you’re mostly talking to bots anyway, but you’ll always want an actual human to go in and add some creative flair for anything a bit more in-depth. When you partner with a machine to write content, it’s not about handing over a big project and never thinking about it again. You’re still going to need a human to finetune it, but you’ll be able to produce at a much faster rate than you would have on your own. Yosem Reichert-Sweet, Chief Technology Officer, Unbounce Marketers know the importance of great copy but also know the effort it takes to make copy great.
In fact, we’ve found that copy plays double the role of design in predicting conversions for landing pages. AI copywriting opens up a world where you don’t have to stare at a blank page waiting for inspiration to strike. It’s about getting a head start with copy that conveys your core message, reflects your brand and tone, resonates with your audience, and drives results—in minutes, not weeks. — Yosem Reichert-Sweet, Chief Technology Officer, Unbounce Does buy email list this mean copywriting will be automated in the future? Yes, probably. But the art of copywriting won’t ever be lost.
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It’ll just be adapted to something new. Did you know that in the 2021 Conversion Benchmark Report we found that emotional language—whether positive or negative—was a key influencer in landing page success? We studied more than 44 thousand landing pages and over 33 million conversions using machine learning and found different industries and audiences had entirely contrasting preferences. As it turns out, to get that sweet ROI, tone matters. A lot. And that’s why it’s essential that a human with the know-how and expertise *partners* with AI marketing tools.