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Have one chance to make them. But with emails, you have another challenge: if your email doesn't look appealing at first glance, most subscribers will delete it without hesitation. To help you survive that first inbox deletion, we've put together a short list of email design trends that every email marketer should know about. You might not need to design your own emails, but if you do, these tips will make your emails look current and professional. For those of you who use the beefree email editor tool, we've also included short how-to instructions for each tip listed here. 1) it's all about mobile. You've heard of "Location, location, location" in real estate, right? For email marketers, it's "Mobile, mobile, mobile."
It's hard to overstate how critical mobile is. 53% of emails are opened on mobile devices according to litmus' latest device usage report on january 15. Yet many company mailing list email marketers still think of desktop computers first, then mobile devices. Don't let that be you. In addition to using a “responsive” email design, here are the most basic tips for mobile-friendly emails:subject lines should not exceed 40 characters. Customize pre-header text: it's almost as visible as the subject line on mobile devices. No body text below 13 or 14 points. Many email designers actually recommend the 15 or 16 point type.
Simple columns are best. Aim for something less than 600px wide. Compress images as much as possible, as long as they look good, especially on high resolution devices. Buttons should be at least 48px wide, but a bit larger is preferable. Why make it hard to click? Avoid "Stacked links" (a column or list of links). They are hard to click. Be brief. Cut all unnecessary content. Code your call to action in css and html or vml (vector markup language). Never use an image for a call to action. If images are disabled, your call to action email will not work. About 40% of all gmail users still have their images disabled. Beefree users: breathe freely. You don't have to worry about responsive design. You already use it in every email designed by beefree.